When Bruce Teilhaber opened his men's shoe store,he decided to carry a full line of shoes in the larger,hard-to-find sizes.Today,his shoe store caters to professional basketball,baseball,and football players who appreciate the variety and quality of shoes Tielhaber carries and often order a dozen new pairs in a single visit.The shoe store uses positioning by:

Question

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The shoe store's positioning is based on the product user, specifically professional athletes who require larger sizes as compared to the average consumer.

When Bruce Teilhaber Opened His Men's Shoe Store,he Decided to Carry