With Increased Competition,marketers Are Replacing Ads with Packaging To

With increased competition,marketers are replacing ads with packaging to:

A) reduce dependence on the demographic marketing approach
B) attempt to limit competitive responses to uncontrolled variables
C) offer a low-tech approach that appeals to late adopters and laggards
D) present their selling proposition
E) integrate a niche marketing strategy for infrequent buyers See IMC Perspective 2-3.