______ are programs designed to persuade the retailer to promote a manufacturer's products.

Question

Quizplus · Accepted Answer

Promotional push strategies are programs designed to persuade the retailer to promote a manufacturer's products. These strategies involve offering incentives or providing support to the retailer for placing the manufacturer's products prominently in-store, providing product training to sales staff, or offering promotional discounts or allowances. This approach aims to increase the retailer's willingness to push the product to customers, ultimately increasing sales.

______ Are Programs Designed to Persuade the Retailer to Promote