Whether a company decides to employ a push or pull strategy is directly influenced by:

Question

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The company's relationship with the trade is a key factor in determining whether to use a push or pull strategy. Push strategies rely on trade relationships to push products onto consumers, while pull strategies rely on creating demand from consumers to pull products through the distribution channel. Existing supplies, budget for marketing research, and the mission statement may have an impact on the decision, but they are not as directly related as the company's relationship with the trade.

Whether a Company Decides to Employ a Push or Pull