_____ is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

Question

Quizplus · Accepted Answer

Direct marketing is the system of marketing by which organizations communicate directly with target customers through various channels such as email, social media, direct mail, telemarketing, etc. The primary goal of direct marketing is to generate a response and/or a transaction from the target audience. Advertising, sales promotion, publicity, and public relations are different marketing tools that organizations use to achieve their marketing objectives, but they do not necessarily involve direct communication with the target audience.

_____ Is a System of Marketing by Which Organizations Communicate