Sales promotion programs targeted toward marketing intermediaries such as wholesalers,distributors,and retailers are known as:

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Trade-oriented sales promotions are those promotions that are targeted towards marketing intermediaries such as wholesalers, distributors, and retailers. These promotions aim to encourage intermediaries to stock and sell the products of the company. Examples of trade-oriented sales promotions include trade shows, trade allowances, and cooperative advertising.

Sales Promotion Programs Targeted Toward Marketing Intermediaries Such as Wholesalers,distributors,and