The situation analysis stage of the promotional planning process is intended to:
A) specify the media to be used in the promotions strategy
B) designate the pricing strategy and tactics that a firm should use
C) accurately assess the relevant strengths,weaknesses,problems,and opportunities that confront a firm in developing marketing and promotional plans
D) decide length and type of channels of distribution
E) do all of the above
Correct Answer:
Verified
Q102: An external situation analysis could include all
Q103: An internal situation analysis looks at all
Q104: The development of the advertising message that
Q105: _ refer to what is to be
Q106: _ should be the guiding force for
Q107: According to the IMC planning model,:
A)promotional mix
Q108: What is the next stage in the
Q109: Which of the following is NOT a
Q110: The final stage of the IMC planning
Q111: According to the planning model presented in
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