Which of the following observations is true regarding a customer-oriented organization?
A)Marketing in these organizations translate benefits into products and services.
B)These organizations create needs for customers.
C)These organizations spend more on R&D than marketing.
D)These organizations spend heavily on research till the product is finely honed.

Question

Quizplus · Accepted Answer

A customer-oriented organization focuses on meeting the needs and wants of customers by translating benefits into products and services. This means that marketing is central in such an organization as it helps to understand customer needs and preferences and translate them into products and services that meet those needs. Option B is incorrect since creating needs for customers is not a customer-oriented approach but rather a product-oriented approach. Option C is also incorrect as a customer-oriented organization focuses more on understanding customer needs and preferences than on R&D. Option D is incorrect as the emphasis is on understanding customer needs and preferences rather than on heavy investment in research.

Which of the Following Observations Is True Regarding a Customer-Oriented