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According to the Text,organizations Can Become Customer-Oriented By

Question 31

Multiple Choice

According to the text,organizations can become customer-oriented by:


A) distributing information on all important buying influences only among marketing department personnel and brand managers.
B) making strategic and tactical decisions interfunctionally and interdivisionally.
C) spending large sums of money in research and development.
D) introducing line extensions rather than creating new products.

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