According to the text,organizations can become customer-oriented by:
A) distributing information on all important buying influences only among marketing department personnel and brand managers.
B) making strategic and tactical decisions interfunctionally and interdivisionally.
C) spending large sums of money in research and development.
D) introducing line extensions rather than creating new products.
Correct Answer:
Verified
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Q27: Strategic and tactical decisions in a customer-oriented
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Q29: Which of the following is the disadvantage
Q30: Which of the following is an example
Q32: What are the two dimensions of the
Q33: _ is a written document containing the
Q34: Identify the question that is least significant
Q35: Which of the following observations is true
Q36: Product-focused organizational structure is not suited for:
A)business-to-business
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