If you are a marketing manager and your home market is maturing,which of the following is the best strategy to follow?

Question

Quizplus · Accepted Answer

When a home market starts to mature, it typically means that the market is becoming saturated and that growth opportunities are limited. In such a scenario, exploring opportunities abroad can be a viable strategy to drive growth, particularly if there is demand for the product or service in other markets. Increasing the advertising budget or following the same strategies aggressively may be ineffective if the market is already saturated. Terminating the product line may not be the best option if there is still some demand or if there is potential for adaptation or diversification.

If You Are a Marketing Manager and Your Home Market