________ refers to the present value of a stream of revenue that can be produced by a customer.
A)Net present value
B)Actual customer value
C)Market potential
D)Lifetime customer value

Question

Quizplus · Accepted Answer

Lifetime customer value is the present value of the revenue that a customer will generate for a company over their entire relationship. This metric takes into account the recurring revenue that a customer will generate and factors in the time value of money by discounting future cash flows to their present value.

________ Refers to the Present Value of a Stream of Revenue