Which of the following statements is true regarding the maturity stage of the product life cycle?

Question

Quizplus · Accepted Answer

The maturity stage is characterized by the highest level of competition among the existing players in the market, as the market has stabilized and growth has slowed down. The market has typically reached its maximum size during this stage, and the focus is on retaining market share rather than expanding it. A and C are not true, as the growth stage is where the market is expanding rapidly and new competitors are entering. D is also not true, as the maturity stage follows the growth stage.

Which of the Following Statements Is True Regarding the Maturity