After reaching the mature stage,3M's Scotch tape was extended through new dispensers and the use of colored and waterproof varieties (varied usage).This is an example of:

Question

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This is an example of market penetration because 3M is trying to increase the sales of its existing product (Scotch tape) in the current market by introducing new variations and dispensers to encourage more usage among existing customers.

After Reaching the Mature Stage,3M's Scotch Tape Was Extended Through