A firm's customer targets represent a specific group of customers which the marketing manager wants to persuade to buy the product or service.

Question

Quizplus · Accepted Answer

The statement is true. A firm's customer targets are a specific group of customers that the marketing manager aims to attract and sell the product or service. Identifying customer targets is a critical aspect of the marketing strategy as it helps the firm allocate resources, tailor its offerings, and communicate with the right audience effectively.

A Firm's Customer Targets Represent a Specific Group of Customers