Which of the following best links the consumer and the marketer through information that can be used to identify marketing opportunities and problems?

Question

Quizplus · Accepted Answer

Marketing research is the process of collecting and analyzing data to identify marketing opportunities and problems. This information can then be used by marketers to make informed decisions about their strategies and tactics. Viral marketing, mission statements, and stealth marketing do not necessarily involve the systematic collection and analysis of data to inform marketing decisions.

Which of the Following Best Links the Consumer and the Marketer