Which of the following statements is true regarding a focus group?
A) It is a quantitative research method.
B) The most popular use of focus groups is for scientific research.
C) It usually involves a professional moderator.
D) The results obtained can be safely generalized.
Correct Answer:
Verified
Q8: Marketing research is most commonly used to:
A)develop
Q9: Which of the following types of qualitative
Q10: Which of the following information sources already
Q11: Which of the following is an advantage
Q12: Which of the following is most likely
Q14: Which type of research typically involves statistically
Q15: Information sources that are generated for the
Q16: The most popular use of focus groups
Q17: The first step in the marketing research
Q18: Which of the following is a major
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents