In a marketing experiment,a marketing variable which is of central interest is called a(n)________ because different levels or values of the variable are controlled by the researcher.

Question

Quizplus · Accepted Answer

A manipulation variable is a central variable of interest in a marketing experiment because the researcher controls and varies different levels or values of the variable to see the effect on the outcome. This allows the researcher to test different marketing strategies and determine which is most effective. The other choices do not accurately describe the central variable of interest in a marketing experiment.

In a Marketing Experiment,a Marketing Variable Which Is of Central