In the ________ of forecasting,the marketing manager might simply rely on his or her own opinion to predict sales,based on experience and other qualitative knowledge gained from reading trade publications and talking to industry representatives at trade shows.

Question

Quizplus · Accepted Answer

The executive opinion method involves relying on the judgment and experience of top executives or managers within the company. This fits with the scenario provided in the question, where the marketing manager is using their own opinion and qualitative knowledge to predict sales. The other methods listed involve using outside sources or more systematic data analysis, which are not mentioned in the question.

In the ________ of Forecasting,the Marketing Manager Might Simply Rely