One of the major functions of marketing research is monitoring current marketing programs.

Name: One of the major functions of marketing research is monitoring current marketing programs.
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Quizplus · Accepted Answer

Monitoring current marketing programs is indeed one of the major functions of marketing research. This involves tracking the performance and effectiveness of existing marketing strategies, identifying areas of improvement or adjustment, and gathering data to inform future decisions about marketing programs.

One of the Major Functions of Marketing Research Is Monitoring