The general types of market research data and the set of techniques used in global market research vary from country to country.

Question

Quizplus · Accepted Answer

The general types of market research data (qualitative and quantitative) and the set of techniques used (surveys, interviews, focus groups, observation, etc.) are fundamentally the same across different countries, although cultural nuances may affect how these techniques are implemented.

The General Types of Market Research Data and the Set