In the executive opinion method of forecasting,the marketing manager might simply rely on his or her own opinion to predict sales.

Name: In the executive opinion method of forecasting,the marketing manager might simply rely on his or her own opinion to predict sales.
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Question

Quizplus · Accepted Answer

In the executive opinion method, the opinions of top-level executives or managers are collected and analyzed to forecast sales or other future events. It is not solely based on the opinion of a single person such as the marketing manager.

In the Executive Opinion Method of Forecasting,the Marketing Manager Might