One of the jobs of the marketing manager is to translate characteristics into product benefits.This can be done using managerial judgment or marketing research.

Question

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It is one of the key responsibilities of a marketing manager to identify and communicate the benefits of a product or service to the target audience. This involves converting the features or characteristics of the product into customer-centric benefits that will resonate with the target market. This can be achieved through a combination of managerial judgment, market research, and customer feedback.

One of the Jobs of the Marketing Manager Is to Translate