The value proposition offered by the competitors and the marketing mix used by them will most likely fall under which of the following parts of the competitor analysis?

Question

Quizplus · Accepted Answer

The value proposition and marketing mix used by competitors are part of their current marketing strategies, which fall under the assessment of competitors' current marketing strategies in the competitor analysis. Option A is focused on the competitors' major objectives, while option C is about assessing the strengths and weaknesses of competitors. Option D is about an internal analysis of your firm's strengths and weaknesses relative to competitors.

The Value Proposition Offered by the Competitors and the Marketing