An analysis in which the marketing manager seeks to better understand strengths and weaknesses of his own organization is known as market structure analysis..

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An analysis in which the marketing manager seeks to better understand strengths and weaknesses of his own organization is known as organizational analysis, not market structure analysis. Market structure analysis refers to the analysis of the industry in which the organization operates, including factors such as competitors, suppliers, customers, and barriers to entry.

An Analysis in Which the Marketing Manager Seeks to Better