In high-technology companies,there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because:

Question

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High-technology companies are often founded and run by engineers, who tend to focus more on the technology and product features rather than the customer and benefits sought. They may have a deep understanding of the technical specifications and capabilities of the product, but may not necessarily have the same level of understanding of the needs and desires of the customer. This can result in a lack of focus on delivering customer value and benefits.

In High-Technology Companies,there Is an Inordinate Focus on the Technology