________ refers to a process whereby a company takes a product or service that is widely marketed and perhaps offered in many different configurations and develops a system for customizing it to each customer's specifications.

Question

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Customerization refers to the process of customizing a product or service to meet the unique needs and preferences of individual customers. It allows companies to differentiate themselves from competitors and offer a personalized experience that can increase customer loyalty and satisfaction.

________ Refers to a Process Whereby a Company Takes a Product