In the classic linear approach,identify the stage of the new product development process in which the company determines the markets it wants to enter.

Question

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The stage in which the company determines the markets it wants to enter is called opportunity identification. This is the first stage in the classic linear approach to new product development. In this stage, the company identifies opportunities in the market and decides which products or services to develop based on market research and analysis.

In the Classic Linear Approach,identify the Stage of the New