Which of the following techniques uses an estimate of the eventual penetration rate,an estimate of the ultimate repeat rate,and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?

Question

Quizplus · Accepted Answer

The Parfitt-Collins model uses the factors listed in the question to estimate eventual market share. The BCG Matrix, Porter's Five Forces model, and GE's industry analysis evaluation are different strategic management models that do not specifically address market share estimation in the same way.

Which of the Following Techniques Uses an Estimate of the Eventual