Market tests are diagnostic and are directed toward eliminating serious problems with the product.

Question

Quizplus · Accepted Answer

Market tests are not diagnostic but are conducted to gauge customer response to a product or service before it is launched into the market. They are aimed at gathering insights into customer preferences, behavior, and purchase intent, as well as testing the feasibility of a product or service. While market tests may identify some issues with a product, they are not primarily focused on diagnosing serious problems, which are typically addressed during the product development and testing phase.

Market Tests Are Diagnostic and Are Directed Toward Eliminating Serious