This method is an alternative to survey-based methods and takes place in a real environment.It tries to obtain actual market data after manipulating price in different markets.Identify this method.

Question

Quizplus · Accepted Answer

The method described in the question is the field experimental method, which involves manipulating prices in actual market settings to observe consumer behavior and collect real market data. The other options mentioned (dollarmetric, conjoint analysis, and Delphi) are different methods of market research that do not involve price manipulation in real markets.

This Method Is an Alternative to Survey-Based Methods and Takes