Which of the following describes establishing a price that provides the rate of return demanded by senior management?

Question

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Return on sales pricing involves setting a price that generates the desired rate of return as determined by senior management. Skimming involves setting a high price initially and gradually lowering it, penetration pricing involves setting a low price to enter a market, and competitive pricing involves setting a price in line with competitors.

Which of the Following Describes Establishing a Price That Provides