Which of the following pricing objectives is appropriate when customers have not been persuaded that significant differences exist among the competitors and that they view the product as a commodity?

Question

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Competitive pricing is appropriate when customers view the product as a commodity and do not perceive significant differences among competitors. The objective is to match or beat the prices of competitors to remain competitive and attract customers based on price. Investment pricing aims to recover the costs of research and development, while prestige pricing aims to position the product as a luxury item and charge a premium price. Pricing for stability is a long-term objective that focuses on maintaining stable prices to avoid fluctuations that could harm the business or customer loyalty.

Which of the Following Pricing Objectives Is Appropriate When Customers