________ appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors.

Name: ________ appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors.
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Question

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Competitive advantage appeals are used to claim superiority against a targeted or general class of competitors. They highlight unique features, benefits, prices or other factors that make a particular product or service better than its competitors.

________ Appeals Make Either a Direct or Indirect Claim of Superiority