Flighting or pulsing can lead to:

Question

Quizplus · Accepted Answer

Flighting or pulsing refers to a marketing strategy where advertisements are shown intermittently with breaks in between. This strategy has been found to result in a higher temporary peak in recall, or the ability of the audience to remember the advertisement immediately after seeing it. However, this effect may not necessarily lead to a higher total recall over a longer period of time. Thus, choice A is the best answer as it reflects the immediate impact of flighting or pulsing on recall.

Flighting or Pulsing Can Lead To