Special displays and other company-paid advertisements inside the store (e.g.announcements for contests and sweepstakes,information about recipes,etc.)are examples of:

Question

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Point-of-purchase advertising refers to advertisements and displays that are placed within the store to directly influence the purchasing decisions of customers. The examples given in the question, such as special displays and company-paid advertisements, are all examples of point-of-purchase advertising. Off-invoice allowances, premiums, and missionary marketing are different types of promotional techniques which are not relevant to the question.

Special Displays and Other Company-Paid Advertisements Inside the Store (E