Displays and other company-paid advertisements inside a store are called point-of-purchase advertising.
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Q88: Promotions for existing products have been found
Q89: Write a short note on trade promotions.
Q90: Contests and sweepstakes fall under the category
Q91: One approach to evaluating trade promotions is
Q92: Offering off invoice allowance is an example
Q94: Product-based promotions carry the most risk to
Q95: Off-invoice allowances are payments to store chains
Q96: The focus of retail promotions is on
Q97: The largest amount of market development funds
Q98: Summarize the advantages and disadvantages of coupons.
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