A merchant middleman who is engaged primarily in selling to ultimate consumers is known as a:

Question

Quizplus · Accepted Answer

A retailer is a middleman who sells products directly to the ultimate consumer. Choice A, broker, typically arranges transactions between a buyer and seller but does not take ownership of the product. Choice B, a facilitating agent, is a broader term that can refer to any intermediary that helps facilitate a transaction, including brokers, wholesalers, and retailers. Choice C, a distributor, can refer to a middleman that is involved in the distribution of goods to retailers, but is not necessarily focused on selling directly to consumers.

A Merchant Middleman Who Is Engaged Primarily in Selling to Ultimate