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As Customer Knowledge About a Product Increases

Question 5

Multiple Choice

As customer knowledge about a product increases:


A) the number of intermediaries in the distribution channels also increases.
B) the information needs of the customers increase because of their curiosity to learn more.
C) the need for personalized services increase because customers feel that they need specific features.
D) sales through outlets increase and they offer wide product lines and low prices increase.

Correct Answer:

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