Product categories are considered to be the business units that should be customized on a store-by-store basis to satisfy customer needs.Which of the following best describes this process?

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Category management is the process of organizing and managing a product category as a strategic business unit. It involves analyzing sales data, market trends, and customer behavior to determine how to best tailor the product assortment, pricing, and promotion strategies to meet the needs of each store's local market. This allows retailers to maximize sales and profits while also improving customer satisfaction and loyalty.

Product Categories Are Considered to Be the Business Units That