Channel power is the ability of one channel member to get another channel member to do what it otherwise would not do.

Question

Quizplus · Accepted Answer

Channel power refers to the ability of a channel member to influence another channel member to behave in a certain way, even if that behavior is against the recipient's self-interest. This can be done through a variety of means, such as rewards, threats, or sanctions, and is an essential component of effective channel management.

Channel Power Is the Ability of One Channel Member to Get