The incremental costs involved in obtaining any new customer is known as acquisition cost.

Question

Quizplus · Accepted Answer

Acquisition cost refers to the costs incurred by a company in obtaining a new customer. It includes expenses related to marketing, advertising, sales, and other activities aimed at attracting and converting new customers. These costs are incremental, meaning they are incurred only when a new customer is acquired. Therefore, the statement is true.

The Incremental Costs Involved in Obtaining Any New Customer Is