Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?
A)Data processing
B)Algorithmic marketing
C)Social CRM
D)Social media listening
E)Continuous modeling

Question

Quizplus · Accepted Answer

Social CRM (Customer Relationship Management) is a strategy that uses social media platforms to build a long-term relationship with customers by engaging them and collecting their feedback. It involves software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers. Data processing, algorithmic marketing, social media listening, and continuous modeling are all important aspects of social CRM, but they alone do not complete the sentence.

Which of the Following Completes the Sentence,' ______ Embraces Software