What type of segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category?
A)Geographic.
B)Demographic.
C)Psychographic.
D)Benefit.
E)Behavioral.

Question

Quizplus · Accepted Answer

Behavioral segmentation refers to segmenting markets based on how consumers behave or act towards a brand or a product category. This can include factors such as purchasing habits, loyalty levels, usage rates, and brand awareness.

What Type of Segmentation Refers to Segmenting Markets by How