Which of the following best completes the statement,'______ divides consumers into groups based on their actions.'?
A)Geographic segmentation.
B)Market segmentation.
C)Behavioral segmentation.
D)Demographic segmentation.
E)Psychographic segmentation.

Question

Quizplus · Accepted Answer

Behavioral segmentation is the process of dividing consumers into groups based on their behaviors such as purchase history, usage rate or brand loyalty.

Which of the Following Best Completes the Statement,'______ Divides Consumers