Which of the following completes the sentence,'The ______ reflects how actively a segment uses social tools,how important those tools are within customer life cycle,how willingly they engage with brands in social media.'?
A)Social Media Score
B)Consumer Segment Score
C)Social Segmentation Score
D)Social Technographics Score
E)None of the above

Question

Quizplus · Accepted Answer

The statement is referring to the Social Technographics Score, which is a tool developed by Forrester Research for assessing an audience's likelihood of using social media. The score takes into account factors such as how active a segment is on social media, the importance of social media in their customer journey, and how willing they are to engage with brands on social media.

Which of the Following Completes the Sentence,'The ______ Reflects How