The Melbourne Metro used social community,social publishing and social entertainment to target young people between the ages of 14 and 20 in its safety campaign where the video Dumb Ways to Die went viral.Which of the following is this an example of ?

Question

Quizplus · Accepted Answer

This is an example of a social media mix, where the campaign used platforms such as social community, social publishing, and social entertainment to reach and engage with the target audience.

The Melbourne Metro Used Social Community,social Publishing and Social Entertainment