Which of the Following Is True of Social Media Marketing

Which of the following is true of social media marketing plans?

A) In the early days of social media marketing,many plans were developed for stand-alone campaigns that were not fully integrated into the brand's promotional mix.
B) Social media marketing plans may serve as stand-alone campaigns or be a fully integrated media choice in the brand's marcom plan.
C) Social media marketing plans must mirror traditional marcom plans and be fully integrated into the brand's promotional mix.
D) A & B.
E) A & C.