Which of the Following Best Completes the Sentence,'Groups That Merely

Which of the following best completes the sentence,'Groups that merely use social media may turn to social media activities to ______,while groups that have a strategy to incorporate social media use them as ______ to support other marketing efforts.'?

A) Stage stunts,distractions.
B) Gain followers,pillars.
C) Coordinate events,activation tools.
D) Generate buzz,pillars.
E) Stage stunts,activation tools.