The target audience's social media profile goes beyond the characteristics defined in the marketing plan.The market's social profile should include all but which of the following elements?

Question

Quizplus · Accepted Answer

The product-usage characteristics do not necessarily fall under the social media profile of the target audience. The other elements listed (level of social media participation, channels utilized, communities in which they are active, and behavior in social communities) are all relevant factors to consider.

The Target Audience's Social Media Profile Goes Beyond the Characteristics