Social media marketing is built on the community,content,and technology inherent to social media.To make it successful,the brand must be active in the space.Which of the following is necessary to achieve this goal?

Question

Quizplus · Accepted Answer

In order to be active in the social media space, the brand must commit staff time to posting, responding, and developing content. While establishing Facebook profiles and Twitter accounts and planning a UGC contest can be beneficial, they are not necessary for achieving the ultimate goal of being active in the social media space. Surveying site visitor preferences may provide valuable insights, but it is not a necessary component of being active in social media marketing.

Social Media Marketing Is Built on the Community,content,and Technology Inherent